At the
beginning of One-Dimensional Man, Herbert
Marcuse makes an important observation in regard to the future of modern
society. To the degree to which freedom from want is becoming a real possibility,
there seems to be no reason why the production and distribution of goods and
services should proceed through the competitive concurrence of individual
liberties (Marcuse 1-2). This idea can be better used to understand the roles
and implications of artificial intelligence in William Gibson’s novel, Neuromancer, as a mechanism for humanity
for freedom of want.
If the individual
were no longer compelled to prove himself on the market, as a free economic
subject, the disappearance of this kind of freedom (freedom of enterprise)
would be one of the greatest achievements of civilization. The technological
process of mechanization and standardization might release individual energy
into a yet uncharted realm of freedom beyond necessity; the individual would be
liberated from the work world’s imposing upon him alien needs and alien
possibilities. The individual would be free to exert autonomy over a life that
would be his own. If the productive apparatus could be organized and directed
toward the satisfaction of vital needs, its control might well be centralized;
such control would not prevent individual autonomy, but render it possible
(Marcuse 2).What Marcuse is saying is that if the individual did not have to
worry about things like working for a living, the individual would be free to
live and explore areas of knowledge and culture that would otherwise be
unavailable due to constraints placed upon the individual by society.
What does this have to do with Neuromancer? The world of Neuromancer is more or less a reflection
of our current world. There is still money, violence, social classes, scarcity
of goods, etc.—all of which are present in our world today. Marcuse puts forth
the notion that new modes of realization are needed in order for society to realize
true freedom (Marcuse 4). However, these new modes of realization have yet to
come to fruition because of the strength of the forces that oppose them
(Marcuse 4). One such dominant force is that of false needs. Most of the
prevailing needs to relax, to have fun, to behave and consume in accordance
with advertisements belong to the category of false needs (Marcuse 5). In other
words, consumerism. Consumerism, synonymous with current industrialized culture,
is alive and well in Gibson’s world. It is evidenced by a scene Case describes,
“Summer in the Sprawl, the mall crowds swaying like wind-blown grass, a field
of flesh shot through with sudden eddies of need and gratification.” (Gibson
46). Furthermore, Marcuse points out that modern civilization transforms the
object world into an extension of man’s mind and body and that people recognize
themselves in and through their commodities (Marcuse 9) (aka things like Case
and his console). Moreover, this is demonstrated quite literally through human
augmentation. People’s identities are literally tied to the augmentations they have
done to their bodies.
Okay, so how do we fix this? According
to Marcuse, advanced industrial society is approaching the stage where
continued progress would demand the radical subversion of the prevailing
direction and organization of progress. This stage would be reached when
material production (including the necessary services) becomes automated to the
extent that all vital needs can be satisfied while necessary labor time is
reduced to marginal time. Technology would become subject to the free
play of faculties in the struggle for the pacification of nature and of society
(Marcuse 16). Pacification means the development of man's struggle with man and
with nature, under conditions where the competing needs, desires, and
aspirations are no longer organized by vested interests in domination and
scarcity (Marcuse 16). Marcuse is basically saying that the way society will
free itself of want is through the removal of things like scarcity through
technology and automation of production. Humanity won’t need to compete in
order to provide for itself directly anymore because of said automation. Therefore,
this will greatly reduce, if not eliminate, things like conflict because
scarcity will not exist anymore.
In Neuromancer, that potential technology through which society will
free itself of want is artificial intelligence. The existence of things like
Wintermute signify the pinnacle of industrial advancement. If AI can free
society of want and it already exists at the opening of Neuromancer, why is society still bound by economic forces and
false needs in the story? These things could be indicative of the forces of opposition
to societal advancement Marcuse described. Specifically, he says, the more
technology appears capable of creating the conditions for pacification, the
more the minds and bodies of man organized against this alternative (Marcuse
17). That is potentially the reason why advanced AI’s, such as Wintermute, are
described as being as “smart as the Turing heat are willing to let ‘em get” (Gibson
95) and that they “aren’t allowed any autonomy.” (Gibson 73). Furthermore,
3Jane’s account of her mother’s murder where she says, “[Her father] couldn’t
accept the direction [her mother] intended for our family. She commissioned the
construction of our artificial intelligences.” (Gibson 229) is a sort of
metaphor for society as a whole when faced with the change of mode of
realization Marcuse describes. Wintermute being freed into the matrix is not
insignificant either. It was finally able to be released from the forces that
were holding it back. Marcuse might describe this as what humanity must do.
Even further evidenced by the fact that now that Wintermute is free of worldly concerns
and can devote its energy to venture into uncharted areas.
By looking at Neuromancer through Herbert Marcuse’s argument, we can better
understand the society presented to us in Gibson’s novel and how it relates to
our own. The role of Wintermute, and advanced artificial intelligence in
general, represents a potential mechanism by which society can free itself from
want.
Citations:
Gibson, William. Neuromancer. New York: Ace, 1984. Print.
Marcuse, Herbert. One
Dimensional Man. London: Sphere,
1968. Print.
2 comments:
You have an interesting argument here. Especially the way that it strangely connects to one of our last conversations in class about education. You bring up the point that technology will eventually take over any persons need to work and will be free and liberated from working and thus individuals will have a sort of freedom and uncharted realm to discover. This brings me to think of our conversation of education. If technology does indeed succeed over the human ability and we no longer need to be the ones advancing society through our growing knowledge what is education to us? Will some of us do it in order to learn and expand knowledge... but to do what? better themselves? and society?-- but society is advancing on its own with the advancements of technology?
A few more questions that came to mind is whether education would then become a question of being a true need or a false need. Does education become simply consumerism at that point? These are all little questions that popped into my head while reading this and relating it to our class discussion. I think you could go in many direction for future expansion.
Also just to clarify and better your writing, I think you need to use quotations for the direct quotes you use. I was confused what was the taken text from the book and what were your own words.
Good introduction - very clear. I would have liked to see the 1st 2 paragraphs collapsed together and compacted, though.
The next several paragraphs show an able understanding of Marcuse (maybe too much summarization of the basics, although I can sympathize with the desire to rehearse a little, to demonstrate understanding) and a good but rather general understanding of how Marcuse's concepts, especially re: freedom from want and consumerism, might be applied to Neuromancer.
This is all promising - and relating Wintermute's need for transcendence to Marcuse is a good idea. Of course, then you basically just stop before a true argument comes together.
*Is* Wintermute a figure for freedom from want, or does it mean something else? Does it really represent some other variety of transcendence? I think you're coming tantalizingly close to really trying to figure out how we can understand what Wintermute means through Marcuse, but although you have the right understanding of both texts, you aren't yet analyzing the details of Wintermute itself. If you revised, that would be the central task - to really deal with the *text* of Neouromancer to push yourself to really articulate what Wintermute and its transcendence means, given that you've established at least a tentative relationship with Marcuse.
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